To an adult, there’s nothing particularly notable about the poster on the left. It's just a picture of serious little boy. Above his photo are the words, “Sometimes child abuse is only visible to the child suffering it.”
But when a child looks at this same poster he seems a different image as well as a different message. He sees the same boy, but he has bruises on his face. He has a busted lip and a bruised cheek. The message has changed to one directed to him and it reads: “If somebody hurts you, phone us and we’ll help you.” There’s a phone number for a child assistance organization.
I assumed it was some sort of electronic screen with a sensor that could change the poster when a child stepped in front of it, but instead it's a type of printing technology called lenticular printing and guess what? It's been around since the 1940's!
Lenticular printing is a process that imprints different images on the same surface depending on what vantage point the sign is viewed from. Only recently it has evolved to large-format sizes and to show more motion and increased depth.
"Looking at the poster at an adult’s eye level, the passerby sees just the sad-looking little boy.
But a child, being much shorter, looks up at the poster, and he or she sees very different images–the bruised face and the second message with the offer of help and a phone number. The poster was printed to make that second set of images visible to anyone 4 feet, 5 inches and under.
The sign is part of a campaign by the Aid to Children and Adolescents at Risk Foundation (ANAR), a Spanish group that provides assistance to abused children.
It’s the work of Grey Spain, which was looking for a way to reach out to kids at risk for abuse without alerting adults they were with to the message, since the adults might be the ones doing the abuse.
The agency is targeting children ages 10 and under with the poster, which went up in April in Spain.
The stunt works for obvious reasons. It reaches out to a narrow demographic, kids, in a unique manner so as not to alert the person who may be abusing them."
http://www.medialifemagazine.com/an-abuse-message-only-a-child-can-see/ accessed 10/05/2013
How about using this for kid friendly signage around schools, parks, shopping centres etc I know much of the signage is set to an adults line of sight rather than a child's so lets make a version of each sign so that it can only be seen by the person viewing it. Just a thought.
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