On Monday we were lucky enough to have Julie Gale present to the staff, I have added some of the suggested links she gave us on the R.H.S. menu.
A Message from Kids Free 2B Kids Founder, Julie Gale:
"Children are constantly being bombarded by sexual imagery. Examples are everywhere - billboards, the internet, music video clips, TV, magazines.
In Australia, the tween (8-12 yrs) market is worth around ten billion dollars per year. The driving force behind the tween market is not the welfare of our children. It is a market that exploits and manipulates kids so companies can make more money. In the unregulated children's magazine arena, our kids are constantly being manipulated by messages such as - 'look thin, hot and sexy, buy lots, then you'll be popular and happy'.
We parents play a key role in what we allow our children to see, watch and wear. However, our parenting is being undermined by the powerful forces of advertisers and marketers, who have multi million dollar budgets and use sophisticated psychological techniques.
- It is time for parents - in fact, all adults - to take the initiative and decide what sorts of images we want our children to see.
- It is time for corporations to be held accountable for the psychological and emotional harm that comes from sexualised advertising and marketing.
- It is time corporations listened to the child development professionals who work with children and see the impacts.
If you are concerned register your name now. Every name helps to create a strong community voice."
Julie Gale
Director
Sign the Online Petition to
Remove Pornography from Children's View |
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